It appears the 2028 presidential race has begun well ahead of schedule—at least among Democratic contenders.
Once upon a time, political hopefuls adhered to a timeworn script: deny any interest in the presidency, claim full focus on current duties, and dismiss campaign chatter as premature. That era, it seems, is rapidly fading.
These days, declarations of interest are becoming bolder—and far less coded. Gone is the coy dance of political modesty. In its place: open acknowledgment and early positioning.
Take Kentucky Governor Andy Beshear, who recently told reporters he would “consider” a White House bid. Minnesota Governor Tim Walz went a step further, suggesting he would “do whatever it takes” if called to serve—though it’s unclear by whom. Even Arizona Senator Ruben Gallego, only recently sworn in, quipped to NBC that “of course” a presidential run crosses his mind—adding a colorful expletive for emphasis.
The message is clear: many Democratic leaders are no longer waiting to be anointed—they’re making moves now, undeterred by timing or political convention.
Transportation Secretary Pete Buttigieg, a 2020 presidential contender, has kept his intentions carefully couched—insisting he’s “not running for anything right now”—yet maintains an active political presence and signals openness to future campaigns.
While some names garner headlines, others remain relatively unknown on the national stage. But with little to lose, even long-shot candidates see potential benefits: increased visibility, media exposure, and perhaps even a cable news contract or a book deal.
Political observers already count nearly 20 potential Democratic contenders—far more than the debate stage can hold. History suggests many will fizzle before Iowa, squeezed out by dismal polling or dried-up fundraising.
Fueling the early speculation is a changing media landscape. Where once the “Great Mentioner” of legacy journalism signaled viability, today’s attention often comes from social media surges and podcast buzz. Still, traditional outlets continue to drive early narratives—and shoulder the cost of following campaigns on the ground.
Covering presidential bids remains a costly endeavor, with outlets paying for chartered flights, extended hotel stays, and on-the-road expenses. But for many journalists, it’s also a thrilling pursuit—especially for the younger ranks eager to be close to the action.
So while the next presidential election is still over three years away, the race for attention, money, and momentum is already underway. And among Democrats, at least, the starting gun has clearly been fired.
